Top Emotive Techniques in Persuasive Writing

The ability to put together a persuasive paper is a skill to cherish. Being able to influence your audience to support your point of view is essential to succeed. So, whether you’re writing a proposal, an essay, a journal article, a review, or a letter, persuasion is essential in every form of academic paper.

Emotive Techniques

You may want your readers to take a specific action. Or, you
may use your writing to bring about a considerable change in your audience’s
perspective. All this is possible when you employ some emotive techniques to persuade
your audience.  So, without further ado,
let us check out some facts about persuasive writing and nip your confusion in
the bud.

1. It all
starts with making a valid claim

Every piece of persuasive writing lets you state your claim
clearly.  The argument has to be presented
properly, with the ‘thesis statement’ accurately in place. This is the
‘blueprint’ of your research because your writing will be focusing on validating
your academic perspective. So, developing a viable and sharp assertion is your
first step in the art of persuasion.

It’s possible for students and academicians alike to get
confused between a valid and 
proven statement. The very nature of academic writing is such that
won’t always let you support your claim conclusively. However, this is
acceptable as long as you have a plethora of trustworthy evidence to back up
your position. In short, your persuasive paper should have:

  • Clear truth and value
  • Multiple perspectives
  • Support for dependable
    empirical evidence

Figure 1: Make a valid claim to persuade

2. Embrace
storytelling as part of persuasion

If you think stories have no place in academic writing, then
think again. Nothing enhances your writing into a compelling piece of write-up
like sound storytelling. Let your facts, figures, and ideas come alive by
guiding your readers on a journey. When you employ the emotions, you are automatically
practicing the art of persuasion.

Your objective should be to gain sympathy, garner support and
evoke excitement. Here’s an example to provide you with more insight. Ideally,
an academic piece of writing would elaborate on a topic like ‘a cure for Ebola
could be found.’

This statement exuded exciting potential, but it’s still
possible to gain even more emotional traction. This is when you should adopt
the alternative impact of storytelling.  ‘Imagine telling an Ebola patient undergoing
gruelling treatment processes and their devastated family that a cure has been

The difference between both the statements is evident. The
second statement immediately engages the readers on an emotional level. Rather
than presenting dull and drab academic research, you are painting a picture and
putting your readers at the centre of it.

3. Focus on one
argument only

Every academic paper comes with a specified word limit.
That’s why you shouldn’t focus too much on the opposing side of an argument at
length. The art of persuasion requires you to stay firm on a single premise.
Always remember that the primary objective is to alter the readers’ perspective
on your subject. You can mention the opposing perspectives surely. But the idea
is to contradict these points with the help of sound evidence. Persuasive
presentation of arguments requires you to:

  • Take a firm stand on
    your specific argument
  • Outline every aspect
    of your primary argument in a separate paragraph
  • Present clear topic
    sentences to state the key points in your support
  • Allow more space for the
    interpretation of your chosen subject

Figure 2: Present your primary arguments

4. Familiarity
with the audience always works out well

Here comes the cliché, “know your audience.” Academic
research can attract a specific group of readers. Based on your chosen premise,
you must be completely clued in to what gets the attention of your audience.

Focus on questions like, what are the aspects that will
engage them emotionally? What will prompt them to act? What will induce them to
agree with your argument? Evaluate your audience before you focus your research
on addressing their needs and perspectives.

5. Nothing can
beat a flawless strategy

Strategies have a pivotal role in the art of persuasion. To
put it in a simple way, you need to put your thinking cap on to devise a solid
strategy for your persuasive writing. The strategy is the groundwork you put in
to ensure a strong foundation for your academic paper. While implementing a
persuasive strategy, you should consider these pointers. 

  • Polish the scope of
    your research to avoid keeping your topic broad.
  • Choose appropriate
    support evidence that’s vital to your readers
  • Stay away from controversial
    topics that may propagate disagreement
  • Appreciate the
    contradictory perspectives while at the same time validating arguments you

6. Transition between ideas has to be smooth

Mixing water and milk

Persuasive writing involves coming together numerous related
ideas in one piece of research. So, weaving it all together is vital to convince
your audience. If they can’t see the ‘big picture,’ there’s no point engaging
them. They will lose interest. In such cases, using transitions from one idea to
another would be a good idea.

Transition sentences act as a guide for your readers. These
sentences are used to form a logical relationship between different sections and

Transition sentences allow readers to follow your train of
ideas and logic, thus enhancing the persuasive value of your writing.

7. Employ
strong and active language for greater impact

When you are sure about your arguments, it’ll be easier for
you to make the readers believe in them. Applying active language presents a
confident attitude to pursue your academic work. This is crucial for the art of
persuasion! You would find that inserting a passive voice or language is too
easy while working on your paper. But it will only weaken your writing and lead
to unnecessary verbosity. Needless to say, this will throw your reader off
immediately. Using solid, active voice in your academic writing supports you

  • Stay on point
  • Keep it concise and
  • Present the claims
  • Attract the attention
    of your readers
  • Have a greater impact
  • Persuade, persuade,

Figure 3: Adopt strong and active language

8. Organisation

If you want to take your readers on a journey through your
academic research, you must offer clear directions. Smooth flow of ideas is a
significant aspect of the art of persuasion. Shabby presentation and execution
of arguments will spell the doom for even the most foolproof academic research.
So, use appropriate transitions between ideas and paragraphs to guide your
readers logically. The standard structure for an academic paper can assist you
in organising your ideas. The structure includes:

  • Abstract
  • Introduction
  • Research question
  • Body paragraphs
  • Methodology
  • Results
  • Discussion
  • Conclusion

9. Sources are crucial

“A man is known by the company he keeps.” This
applies to persuasive writing as well. Even though your work is based on authentic
ideas, every claim you make has to be justified. This is why selecting appropriate
sources is essential to persuade your audience. Amplify your research by using
a myriad of academic sources, including:

  • Anecdotes
  • Statistics
  • Educational and professional
  • Comparative analogy

Demonstrating that reliable research and facts support your
claim lends weight to your writing. Now, the key word here is ‘reliable.’ Not
all academic sources are equal. You will only improve the integrity of your
argument if your supporting sources are plausible.

Figure 4: Use relevant sources

10. Impactful
examples help drive a few brownie points

There is nothing quite as impactful in convincing your
readers than practical examples. This particular element justifies arguments
within your academic paper by giving the readers hardcore evidence in support.
Use examples within your research to do the following-

  • Simplify tricky ideas
    and concepts
  • Broaden your perspective
  • Demonstrate current
  • Connect an idea to
    your thesis statement
  • Mould your conclusions
  • Add a strong value

Typically, these are used to derive support from actual
occurrences to persuade your audience into action or a change of view.

In conclusion,

Persuading your audience is tough, specifically when it
comes to academic writing. Hence, it is essential that all the above-mentioned
elements are rightly placed. This way, you will have no trouble unleashing the
power of persuasion and evoking the right emotions.

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