The act of persuasion is no child’s play. And when it comes to persuading a large group of readers with compelling tones and perspectives for them to buy, implementing the right technique and adding the correct tone play a significant role.
When there’s a particular issue being debated, you got to take a stand and stick to one particular perspective with helpful pieces of evidence and literature to back up. Now that you are engaged with the task of persuasive writing and looking for the right techniques and languages to include in your work, take some time out to read this blog. Here’s everything you need to know.
Figure 1: 5 Most Used Languages and Techniques in Persuasive Writing
Persuasive Language Techniques Also known as the everyday language, writers tend to use colloquial languages in their writing in order to make the entire piece sound more personal and grounded from almost all aspects. When you choose to include regular language in your writing, the reader feels more inclined towards learning about what’s written in the copy. The idea behind coming up with colloquial language in persuasive papers is to use words in ways that the individual and his/her target audience are comfortable with. Persuasive Language Techniques Also known as the everyday language, writers tend to use colloquial languages in their writing in order to make the entire piece sound more personal and grounded from almost all aspects. When you choose to include regular language in your writing, the reader feels more inclined towards learning about what’s written in the copy. The idea behind coming up with colloquial language in persuasive papers is to use words in ways that the individual and his/her target audience are comfortable with.
For example, if
you are from the United Kingdom, and catering to the readers belonging to your
country, then adding a few colloquially used words in the content can make a
lot of difference. British colloquial words and phrases like “chalk and cheese”, “blinding”, “cracking”, “dapper”, “lost the plot” and the likes can actually add up to the value of
the entire content.
will feel that the content has been drafted personally for them with an
intention to reach out and make them gain knowledge of the particular subject
matter in languages they are comfortable with. This, as a result, will make
things easier for the writer to convince his/her readers to think over the
slants taken and perspectives introduced in the write-up.
drafted persuasive essay, blog or any other form of write-up must serve the
purpose of provoking an emotional reaction among your audience. This is where
the application of emotive languages and words come into play. The purpose of
using emotive words and languages in persuasive writing is to cause an
emotional connect among the readers, so that they can take more interest in
reading the entire piece.
when you are asking someone to save paper cups, there can be two different ways
to emote the same. You can simply write … “Using papers cups is prohibited”. But it is hardly emotive in
nature; it sounds more like a command. And the chances are that the audience
will fail to establish an emotional connect by reading the same. But you can
always make a difference by adding emotive words and languages in order to
express the concern. For example, if you choose to write “Save cups made of papers because it saves the planet”, then your
readers will immediately find an emotional reason to sleep on.
This, as a
result, will help them to relate to what exactly you’re trying to explain. When
an individual will read and learn that reducing the use of paper cups can help
the planet breathe better, a sense of realisation and responsibility will
successfully compel them to second the opinion. This is how emotive words,
phrases and languages in persuasive writing works.
There are words
that carry the literal meaning with different connotations. The way you would
choose to use connotations in your persuasive write-ups would decide the tone
of the writing. It can be both negative and positive. It is all up to you to
decide the right word and use the same in a rather tactful way.
For example, the
word “thin” has several meanings and
synonymous words associated with it. The word refers to the meaning of slim, skinny, lanky, undernourished,
unhealthy, spindly, gangly and more.
Imagine you are
describing someone while using the words like undernourished, lanky or skinny’,
will that go down well? Probably not! Choose to replace the words with “slim”
or “slender.” It can make a huge difference. You are not promoting negative
slants this way. That’s what persuasive writing is all about. If you are
backing up an argument, consider using impact words carefully, so that your
audience doesn’t feel offended or find loopholes and weak areas to counter or
This is yet
another form of persuasive language that is used by the writers from time to
time. The purpose of using inclusive languages and words in persuasive papers
is to rope in the readers and involve them in your write-up actively.
For example, when you’re using inclusive words like “us” or “we”, you are actually involving your readers to participate in the work. This, as a result, will help your audience discover a sense of belonging.
On the contrary, coming up with the first person
tone and bluntly using the same throughput the write-up will hardly invoke any
emotion in your reader. Including inclusive languages in a sentence like “We
are gradually moving towards a new dawn of technological advancements” will
allow your audience to count themselves in the process or the context of the
There is a huge
difference between regular incorporation of persuasive writing strategies and
including expert opinions in your paper. When someone quotes expert opinions,
famous lines and the latest news on a particular subject matter, the entire
effort adds up to the value of the write-up.
Your reader will
immediately know that the writer isn’t simply beating around the bush. He has
formed an opinion based on expert knowledge and accumulation of reliable facts
and figures. When someone writes “According
to new research by the scientists, a new electronic support system has been
introduced for choosing drug treatment based on patient’s genotype”, the
write-up finds a purpose.
The readers will
know that thorough research has been conducted in support of the context of the
Now that you
know about the different techniques that can be roped in and implemented to use
the correct set of words and languages in a persuasive write-up, here’re a few
takeaway points for you.
languages in persuasive writing serve the purpose of establishing a strong
connection of reasoning and reliability among the target audience.
emotive words in persuasive compositions provokes an emotional reaction and
allows the readers to connect to the write-up in a better way.
connotations is a great way to craft your persuasive write-up, provided you’re
carefully choosing the words to talk about a person or describe a situation.
use of inclusive language using words like “us” and “we” can serve the purpose
of getting the reader onside.
expert opinions in persuasive writing gives further weight to the particular
context of discussion or the issue being debated.
Now that you
know about the key strategies and languages that are mostly used by the writers
composing persuasive works, put on your think cap. Sit back for a while,
recapitulate the entire blog in your mind and put your best foot forward in
order to compose seamlessly compelling write-ups henceforth.
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